WillowBase Content
Maps of how shoppers move from search to till
We write and illustrate search-to-purchase path reports for UK retail and commerce teams who need clear pictures of where demand starts, stalls, and converts.
Flagship commission
The Search-to-Purchase Path Report
A fixed-scope written report with annotated journey maps, drop-off notes, and recommendations your merchandising or marketing lead can brief against. Delivered as a PDF pack plus a live walkthrough from Birmingham or online.
Open the report brief- Source review of search, category, and checkout artefacts you already hold
- Illustrated path panels for desktop, app, and store pickup where relevant
- Priority shortlist of friction points with plain-language fixes
Related commissions
Work that sits beside the path report
Search-to-Purchase Path Report
Flagship written report with annotated journey maps covering how shoppers move from search into purchase across your chosen channel slice.
Journey Visualisation Briefing
A half-day illustrated briefing that turns an existing analytics extract into poster-style path panels for stakeholder workshops.
Retail Path Audit Visit
On-site or store-plus-site review pairing shelf and till observations with digital search-to-purchase notes for hybrid retailers.
“They traced our branded search traffic into category pages and showed where the gift-finder funnel lost people before gift wrap. The slides were loud; the advice was calm.”
— Mara K., ecommerce lead, Midlands gift retailerClient evidence
Stories from completed path work
Retail teams commission WillowBase Content when they need a readable picture of the search-to-purchase journey — not another spreadsheet dump.
Read client storiesReady to brief a path report?
Tell us which channel, season, and catalogue slice matter. We reply within two working days with scope questions and a draft fee range.
Request a briefing