Studio story
About WillowBase Content
We are a Birmingham reporting studio that specialises in search-to-purchase path reporting and the visual narratives that make those paths discussable.
Registered business
WillowBase Content Ltd is the official registered business name. The company was established in 2017 in Birmingham to help retail and commerce teams explain how shoppers move from search into purchase without burying the story in raw exports.
Brief history
Early commissions came from Midlands gift and homeware brands who needed readable journey maps for trading meetings. Over the following years the studio refined a fixed report format: annotated path panels, friction shortlists, and a live walkthrough. Today WillowBase Content works with hybrid retailers and pure-play ecommerce teams across Great Britain, still writing and illustrating from Office 9 on Demo Street.
How we work
Analysts and writers sit together. Every path report is authored by a named lead who also runs the walkthrough. We favour evidence you already hold — search extracts, category notes, till and collection logs — and we refuse to invent metrics for the sake of a slide.
Values in practice
- Readable first — if a panel needs a footnote to make sense, we redraw it.
- Channel honesty — desktop, app, and store pickup are labelled separately when behaviours diverge.
- Client ownership — source files and final packs remain yours; we keep working copies only as long as the engagement requires.
People you meet
Engagements are led by a senior path analyst paired with a visualisation writer. Larger seasonal retainers add a second analyst for export intake. You always have one named contact for deadlines and scope questions.