Reading branded search before you draw the path
When a retailer asks for a search-to-purchase path report, the first temptation is to open the biggest analytics export and start colouring …
Journal
Field Notes
Notes on reading search-to-purchase paths — query clusters, category friction, and how we draw the panels.
Practical writing from commissions across GB retail — not generic productivity advice.
Why gift-finder funnels stall before wrap
Across several Midlands gift commissions, the same stall appears: shoppers finish a gift-finder questionnaire, land on a mixed bestsellers …
Pairing store desk notes with digital path panels
Hybrid retailers often keep two stories that never meet: the digital search-to-purchase path in analytics, and the handwritten notes from …
Choosing one channel slice for the first report
Teams new to path reporting often want desktop, app, and store pickup in the first commission. That ambition produces thin panels. We ask …