Evidence
Client stories
Notes from teams who commissioned search-to-purchase path reporting — including the awkward bits that still needed internal follow-up.
“They traced our branded search traffic into category pages and showed where the gift-finder funnel lost people before gift wrap. The slides were loud; the advice was calm. We still had to argue with IT about the filter labels, so the report did not magic the fix overnight.”
— Mara K., ecommerce lead, Midlands gift retailer
“The Retail Path Audit Visit caught a mismatch between our click-and-collect emails and the desk signage in Solihull. I wished we had booked a second store day — one visit made the gap obvious but left us guessing about regional differences.”
— Owen T., operations manager, regional fashion chain
“For the spring launch we used the Journey Visualisation Briefing in a trading workshop. People finally stopped arguing about screenshots and pointed at the same panel. A couple of panels felt compressed for how messy our app path actually is, but the facilitator notes carried the conversation.”
— Priya S., marketing partner, outdoor goods brand
Extended story: Autumn gift path report
A Midlands gift retailer commissioned the flagship Search-to-Purchase Path Report ahead of the autumn catalogue. Source intake included branded search exports, category dwell notes, and three weeks of gift-finder session samples. The midpoint draft revealed that shoppers who entered via “personalised gifts” queries were routed into a generic bestsellers grid before they ever saw the configurator. The final pack ranked that reroute as the top friction item and proposed a labelled landing panel rather than a homepage takeover. After the walkthrough, merchandising owned the copy change; engineering scheduled the configurator deep-link for the following sprint. WillowBase Content closed the engagement on PDF delivery and was later retained for two months of seasonal monitoring through December.