Search-to-Purchase Path Report
Flagship written report with annotated journey maps covering how shoppers move from search into purchase across your chosen channel slice.
From £4,800 per channel slice
What we produce
Reports & commissions
WillowBase Content commissions centre on search-to-purchase path reporting — written analysis, illustrated journey maps, and walkthroughs your team can brief against.
Each engagement starts with the artefacts you already collect — search query exports, category heat notes, checkout drop-off tables, store pickup logs — and turns them into a readable path story. Pick the commission that matches how deep you need to go.
Journey Visualisation Briefing
A half-day illustrated briefing that turns an existing analytics extract into poster-style path panels for stakeholder workshops.
From £1,950 per briefing
Retail Path Audit Visit
On-site or store-plus-site review pairing shelf and till observations with digital search-to-purchase notes for hybrid retailers.
From £2,800 plus travel
Seasonal Path Monitoring Retainer
Monthly written path notes and refreshed panels for one catalogue season, keeping search-to-purchase evidence current for campaign leads.
From £1,400 per month