Report commission
Search-to-Purchase Path Report
Flagship written report with annotated journey maps covering how shoppers move from search into purchase across your chosen channel slice.
Who this report is for
Merchandising leads, ecommerce managers, and marketing partners who need a shared picture of how shoppers move from search into category, product, basket, and purchase — including where they leave.
What you receive
- A written path report (typically 18–28 pages) covering one agreed channel slice: branded search, category discovery, or a seasonal collection.
- Illustrated journey panels that mark entry queries, mid-path friction, and purchase completion moments.
- A shortlist of friction points ranked by evidence strength, with concrete copy, layout, or assortment notes — not vague “optimise the funnel” advice.
- A 90-minute walkthrough for up to eight stakeholders, recorded on request.
What is excluded
We do not rebuild your site, run paid media, or install tracking scripts. We work from exports and access you already approve. Implementation of recommendations sits with your internal team or other agencies.
How delivery works
- Briefing call — align on channel, season, catalogue slice, and success questions.
- Source intake — you share search logs, analytics extracts, screenshots, and store notes under NDA if required.
- Mapping & writing — our analysts draft the path panels and narrative; you review one midpoint draft.
- Final pack & walkthrough — PDF delivery plus the live briefing.
Provider & setting
Produced by WillowBase Content Ltd from our Birmingham studio, with remote collaboration for teams elsewhere in GB. Typical timeline is three to five weeks depending on how quickly source files arrive.
Next step
Request a briefing with your channel, season, and any hard deadline. We return scope questions and a fee range within two working days.